Monday, February 05, 2001

JAM! Movie Box Office | North America

As most fans of the TV show 'Angel' know, David Boreanaz's new movie 'Valentine' opened this past weekend, and it performed pretty well, coming in second behind Jennifer Lopez's 'The Wedding Planner'. Now, every reviewer out there thought 'Valentine' was a stinking pile of cow dung, but that movie's target audience doesn't pay much attention to critics anyway.
Believe it or not, it's movies like 'Valentine', 'Dude, Where's My Car?', and 'Save The Last Dance' that studios make most of their money on, as the profit margins are much greater than the megabudget monsters. 'Valentine' cost 10 million to make, and that's how much it made over the weekend, so any more money it earns from this point onward is gravy, baby. On the other hand, after Disney spends 150 million bucks on 'Pearl Harbor', and then another 30-40 million on marketing, promotion, and distribution, they'll be lucky to see any profits unless the flick is the next 'Titanic'.
The studios will continue to throw money at big-budget 'tentpole' movies, because it many cases it's an ego thing, but I always like to see a small-budget underdog like 'Crouching Tiger, Hidden Dragon' doing well at the box office. In the end, people don't care how much money was spent on a project as long as the result is good.


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